PURPOSEFUL GROWTH
how to ignite People, Brands + Businesses
Businesses face mounting pressures to grow. Investor demands, global competition, AI disruption, rising supply chain costs and the green transition all require major investments. CEOs must drive stock prices, CMOs need fresh growth levers, ESG and DEI leaders must link impact to business outcomes, and HR must build high-performing cultures that can make all this happen. But amid climate change and resource constraints, can the world even sustain more growth?
We believe it can—with Purposeful Growth.
Through our work with Sephora, Mattel, Mercedes-Benz, Gap, Coca-Cola, and others, we’ve helped leaders turn Purpose into an engine of innovation and sustainable success. Our upcoming book shares insights from this work and from leaders at Google, Starbucks, Apple, H&M, and LEGO, providing real-world strategies for organizational clarity, high-performing cultures, impactful innovation, and brand power.
Many companies already recognize the potential of Purposeful Growth, but struggle with execution. We’ve found that leaders that break through are ‘Masters of HOW’ - they don’t just talk about Purpose—they lean in, connect Purpose to strategy, educate stakeholders, inspire their organizations and empower bold action.
This is what our book and this website are about: Offering practical frameworks and battle-tested strategies to turn Purpose into Performance. Join us on this journey.
INSIGHTS + IDEAS
First Insights from our book: What leaders need to create purposeful growth
Recapping the work we did to define PMI’s Purpose and bring it to life for everyone in the PMI ecosystem.
What do you do when your organization powers the world’s greatest transformations—but no one gives your profession any credit?
To earn its place in the boardroom, purpose must finally live up to its potential to deliver not just societal impact, but business growth.
In the midst of perpetual change and chaos, the real question for leaders isn’t just “how do we survive?” but “what’s the vision we want to create for the future?”
Purpose can be the antidote to chaos. How leaders can harness it to cut through the noise and create clarity, meaning and focus for their organizations.
Wicked reminds us to 1. Know our core strengths and 2. Know who we’re trying to help, and what they really actually need
Nike have taken stock of everything they’ve learned as an innovator in this space, and they’re ready to go again, reclaiming the opportunity to include women in sport in a very “Nike way”.
DEI is at a crossroads—leaders want impact, not just intent. To thrive, it must move beyond equity and prove its value as a driver of growth.
GAP got its groove back. How we helped America’s largest apparel retailer to focus its teams, energize its culture and revitalize its iconic brands.
We helped LVMH’s biggest brand leverage inclusivity to expand markets, fuel innovation, and drive growth. Here we share the success principles.
Not just a masterclass in brand reinvention, but a case study in corporate transformation at Mattel, where I served as VP at a time when Purpose was rediscovered.
“In order to carry a positive action we must develop here a positive Vision” — Dalai Lama

