PURPOSEFUL GROWTH

BUILT IN THE REAL WORLD

The ideas and strategies in Purposeful Growth come from our own work with and conversations across some of the world’s most relevant and successful companies.

Leadership: Defining what matters most. Purpose creates greater clarity, meaning and focus around where the organization is going and why it matters.

Culture: Turning meaning into performance. Purpose gives employees something worth committing to, strengthening engagement, alignment and organizational performance.

Innovation: Unlocking creativity and opening new markets. Purpose focuses innovation on meaningful and often underserved human needs, while creating the conviction and energy to pursue more ambitious ideas.

Brand: Boosting meaning and differentiation. Purpose creates meaning that technology cannot manufacture, strengthening relevance, preference and enduring loyalty.

how purposeful growth works

Purpose creates value differently across the organization, and we have identified four key Purposeful Growth drivers through our work. Together, they create the Purposeful Growth flywheel: a system in which each driver strengthens the next and growth compounds over time.

  • "It has been a pivotal process for Gap Inc., helping us identify and rally around a powerful, authentic purpose, that we are now leveraging to energize our culture and inspire even greater impact through our house of iconic American brands.”

    Richard Dickson, CEO, Gap Inc.

  • "Philipp has been instrumental not just in developing Mattel's purpose, but in helping the organization and its brands transform and grow through the power of purpose."

    Amy Thompson, Former Chief People Officer, Mattel

  • “Helen and Philipp are true pioneers at the intersection of commercial growth and purpose. They simplify the complex challenges that brands and organizations face, and prove that true innovation in this space is the real opportunity.”

    Shannon Sinunu, Director of Community Investment at Apple

  • "Everybody and every day counts when it comes to creating a planet where we can all thrive. Helen and Philipp are at the forefront of using business as one of the most powerful forces on earth.”

    Boaz Paldi, Chief Creative Officer, UNDP

  • "Their understanding of our culture and ability to navigate a complex organization was pivotal in shaping our purpose and strategy. Their insights were the secret sauce that made our purpose a living, breathing part of the soul of our company."

    Crystal Files, Vice President Talent & Inclusion, American Family Insurance

  • "Philipp has been a fantastic speaker - inspiring our teams with helpful anecdotes, really actionable frameworks, and memorable insights. He's a great storyteller and knows how to keep an audience engaged."

    Dominik Prinz-Barley, Head of Brand Strategy, Google

PURPOSEFUL GROWTH IN PRACTICE

Our work for pioneering companies across the world is designed to create leadership that inspires, organizational cultures that perform, innovation that breaks through and brands that matter. Check out our examples of Purposeful Growth below.

GAP INC. - REIGNITING A HOUSE OF ICONIC BRANDS

Purpose became a leadership North Star connecting enterprise direction, culture and renewed relevance across some of America’s most recognized brands.

SEPHORA - HOW INCLUSIVE GROWTH OPENED MARKETS NO COMPETITOR COULD SEE

LVMH’s global retail brand has leveraged inclusivity to expand markets, fuel innovation, and drive growth. Here we share the success principles.

Mattel/Barbie - From declining relevance to cultural icon

A sharper sense of Purpose helped guide product innovation, brand reinvigoration and organizational transformation, and created the foundations for renewed growth.

Project Management Institute - Turning Purpose into organizational momentum

A clear Purpose helped connect strategy, leadership, community and brand around a shared ambition for growth.

UNLOCKING PURPOSEFUL GROWTH FOR YOUR ORGANIZATION OR BRAND

Purposeful Growth becomes essential when something important isn’t moving: a strategy that isn’t creating belief, a culture that lacks energy, an innovation agenda that struggles to produce breakthrough ideas, or a brand missing meaningful differentiation. 

Often, the best place to start is a conversation: to understand where the biggest opportunity sits, what may be getting in the way, and whether Purpose can help unlock it. 

We work with leadership teams through:

  • Executive and leadership-team conversations

  • Keynotes and fireside chats

  • Team workshops

  • Purpose discovery and activation

  • Culture transformation

  • Innovation strategy

  • Brand strategy and activation

  • Longer-term consulting engagements

You don’t need to know the answer before getting in touch. Start with the business challenge. We can explore whether Purposeful Growth has a role to play. 

Book a consultation

ABOUT THE AUTHORS:

Philipp Reker

Strategist, consultant and former VP of culture and transformation at Mattel, who has spent his career helping global organizations and brands navigate growth, transformation, leadership, culture and reinvention.

  • Based in Los Angeles, but born and raised in Germany by an engineer and an artist, Philipp has always been fascinated by the dualities of left and right brain, art and science, the big vision and the quality in the detail.

    As Vice President of Culture and Transformation at Mattel, Philipp led the company’s Purpose transformation journey, helping lay the foundation for Barbie’s amazing comeback as a cultural icon.

    In addition, his global career has spanned leadership roles client side at Mercedes-Benz, Chrysler and Jeep, and agency side at DDB Worldwide, Siegel + Gale, and as Managing Partner at global purpose Consultancy Conspiracy of Love.

    Philipp works with companies like Coca-Cola, Sephora, LG, Nespresso, Continental and Gap Inc, to leverage purpose as a force for business growth and transformation. With a unique mix of strategic clarity and bold imagination, he partners with corporate functions, brand teams and leaders across marketing, communication, HR, innovation, ESG and DEI, to create big ideas and actionable programs that unlock new value for people, businesses and our planet.

    Philipp lives in Venice Beach with his wife and his two daughters.

    philippreker.com

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HELEN TRICKEY

Strategist and advisor working at the intersection of people, innovation and brand. From the UN, to LEGO, to adidas, Helen helps organizations translate human needs into behavior change and meaningful business growth

  • Having worked all over the world with mega-brands like adidas, Sephora, The Coca Cola Company, LEGO and the United Nations, Helen believes in business as the force for effective societal change. She dedicates her work to helping companies & brands find their Purpose and a clear role in society; and turning that Purpose into impactful action that has genuine (real-life!) cultural, societal & commercial value. 

    Helen heads up her own consultancy, Purposeful Futures, after learning her trade as Managing Partner at Global Consultancy Conspiracy of Love. There Helen headed a group of 70 consultants across 10 markets / 14 timezones, working through complicated business questions like "what is a soda brand's societal role as it relates to reducing sugar consumption, whilst also growing the business?"

    Helen has also worked as a Consultant for the United Nations and led the team that created the most watched UN speech in history, leading to an updated & unprecedented change within the Paris Climate Agreement agenda.

    In addition she owns and runs women's adventure festival Camp VC - giving women the freedom and safety to explore. From motorcycling, to whitewater rafting, to skateboarding.

    Prior to all this she worked at Adage Agency of the Year, Anomaly for many years and went on to open Activista Los Angeles - an AdAge Purpose Led Small Agency of the Year.

    helentrickey.com

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