Offering to help someone that you don't know with skills that you don't have

Written By Helen Trickey

"Offering to help someone that you don't know with skills that you don't have, I'm sure everyone is duly impressed" - Elphaba Thropp

How much "purpose-driven" work has been this?

In the last few years I think a lot of people, brands and companies have found themselves in this position when it comes to purpose work, me included.

Stepping away from what they do best at their core, to be... helpful.

It's a complicated time for sure, and what the world needs is evolving, but two things come from this clip that hold true:

1. Know your core strengths as a person / business / brand
2. Know who you're trying to help, and what they really actually need

Easy right? So why did so many get it kinda wrong?

Honestly on reflection, a lot of companies and brands knew their own strengths, but didn't really know what the world needed, or disregarded who they were to be of service in a way that was too far removed from their core.

Shout out to Elphaba Thropp and Galinda Upland for illustrating this beautifully.

Thanks witches.

Helen Trickey

VISION AND INNOVATION, COMMUNITY BUILDING AND STAKEHOLDER ENGAGEMENT.

Trickey kicked off Library of Hope because she wanted to know what a better world actually looks like. She comes from a background in "special projects" for culture-leading companies, having worked in LA and London. She's also responsible for the UN's most watched speech in history, which led to global changes around the Paris Climate Agreement.

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