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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-08-13</lastmod>
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      <image:title>Insights - Case study: gap Inc - REIGNITING AN ICONIC HOUSE OF AMERICAN BRANDS WITH LEADERSHIP AS THE STARTING POINT - Make it stand out</image:title>
      <image:caption>GAP Inc</image:caption>
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      <image:caption>GAP Inc</image:caption>
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      <image:caption>GAP Inc</image:caption>
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      <image:caption>GAP Inc</image:caption>
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      <image:caption>GAP Inc</image:caption>
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      <image:caption>GAP Inc</image:caption>
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      <image:caption>GAP Inc</image:caption>
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      <image:caption>GAP Inc</image:caption>
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    <lastmod>2026-08-13</lastmod>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>athomaspointofview.com, 2014</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Mattel Inc: 1960: Fashion Designer Barbie / 1963: College Graduate Barbie / 1965: Astronaut Barbie</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it</image:title>
      <image:caption>Image: Mattel Inc. Ruth Handler</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it</image:title>
      <image:caption>Mattel Inc, Role Models, 2019</image:caption>
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      <image:caption>Mattel Inc, Role Models, 2022</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Warner Brothers, Barbie Movie 2023</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Mattel Inc. Barbie campaign, 2024</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Mattel Inc. Role Models, 2019</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Mattel Inc. Barbie campaign, 2024</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Author’s own</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Image: 100YEARS</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Mattel Inc. Day of Play, 2025</image:caption>
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      <image:title>Insights - CASE STUDY: Barbie - How purpose transformed an iconic brand an the company behind it - Make it stand out</image:title>
      <image:caption>Mattel Inc. Barbie International Women’s Day 2024, Fashionistas</image:caption>
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    <loc>https://www.purposefulgrowth.co/insights/how-sephora-outgrows-the-category</loc>
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    <lastmod>2026-08-13</lastmod>
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      <image:title>Insights - Case Study: sephora - How inclusive growth&amp;nbsp;opened markets no competitor could see - Make it stand out</image:title>
      <image:caption>Photo by Rosdiana Ciaravolo/Getty Images / Sephoria masterclass, Milan 2025</image:caption>
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      <image:title>Insights - Case Study: sephora - How inclusive growth&amp;nbsp;opened markets no competitor could see - Make it stand out</image:title>
      <image:caption>Sephora Sydney store. Mark Metcalfe/Getty Images.</image:caption>
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      <image:caption>Sephora, Impact Report 2024</image:caption>
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      <image:title>Insights - Case Study: PMI - How a purposeful culture created new momentum across more than 200 countries and territories</image:title>
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      <image:title>Insights - Case Study: PMI - How a purposeful culture created new momentum across more than 200 countries and territories</image:title>
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      <image:title>Insights - Case Study: PMI - How a purposeful culture created new momentum across more than 200 countries and territories</image:title>
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      <image:title>Insights - Case Study: PMI - How a purposeful culture created new momentum across more than 200 countries and territories</image:title>
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      <image:title>Insights - Case Study: PMI - How a purposeful culture created new momentum across more than 200 countries and territories</image:title>
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      <image:title>Insights - Case Study: PMI - How a purposeful culture created new momentum across more than 200 countries and territories - Make it stand out</image:title>
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      <image:title>Insights - Case Study: PMI - How a purposeful culture created new momentum across more than 200 countries and territories - Make it stand out</image:title>
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      <image:caption>Project Manager Planning</image:caption>
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    <loc>https://www.purposefulgrowth.co/insights/from-paycheck-to-purpose-how-to-supercharge-talent</loc>
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    <lastmod>2025-04-09</lastmod>
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    <lastmod>2025-04-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2025-04-09</lastmod>
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      <image:caption>Image credit: United Nations Development Programme</image:caption>
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      <image:title>Insights - CASE STUDY: THE UN’s most watched speech in history - Make it stand out</image:title>
      <image:caption>Image credit: Interactive "education zone" for the public</image:caption>
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      <image:title>Insights - CASE STUDY: THE UN’s most watched speech in history - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - CASE STUDY: THE UN’s most watched speech in history - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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